retailing

What is the difference between a customer and a fan?

Creating loyal customers is not an easy task, as any company knows. Persuading customers to return,...

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Adding spice to your customer relationships, the Nando’s way

Having followed the customer journey through all its various stages, each one has been building and converging...

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Conversion in the consumer journey – making the point of change as seamless as possible

First things first Before focusing on conversion, a smart brand will set realistic conversion goals....

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Why pay attention to personalisation? Just ask Netflix

On the road to converting customers into fans, if you have successfully inspired your customers and differentiated...

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Inspiration in Retail Strategy

Turning customers into fans is the ideal scenario for any business. Once achieved, it makes selling future...

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