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Eliminating corporate and traveller pain points in times of uncertainty

Change is part of a travel manager’s job. Technology developments are ensuring that the speed of that...

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Conversion in the consumer journey – making the point of change as seamless as possible

First things first Before focusing on conversion, a smart brand will set realistic conversion goals....

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Why pay attention to personalisation? Just ask Netflix

On the road to converting customers into fans, if you have successfully inspired your customers and differentiated...

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Why differentiation counts in retail

If you appear no different to your competition, why would anyone look twice at what you’re communicating?...

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The trouble with exhibitions

When the internet was in its infancy in the late 1990’s, a topic for debate was the expected impact...

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Inspiration in Retail Strategy

Turning customers into fans is the ideal scenario for any business. Once achieved, it makes selling future...

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How can you achieve the sweet spot in travel retail?

In this series of posts on current trends in retailing, we’ll take a look at how best-in-class retailers...

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More choices, more rewards

We live in a choice-driven world where travellers have more power than they’ve ever had to take control...

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So it’s “Peaks” and you’re busy, but are you missing a trick?

There’s an argument that technology dehumanises customer service. It’s not entirely true, but you can’t...

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2017 Technology trends for building the ultimate travel experience

Happy New Year! With 2017 still in showroom condition, it’s the perfect time to look at some technology...

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Where are you on the journey to becoming a successful Travel Retailer?

I’m a believer in lifelong learning. Mahatma Gandhi once said: “Live as if you were to die tomorrow....

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Seeing the world through the eyes of your customers

There are worse places to find yourself drinking an espresso than on a sunny terrace in the South of France...

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