Retailing

(9 posts)

The top 5 trends in retail

Now that we know how to turn a customer into a fan, and how to hit the sweet spot in retailing, we can look...

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What is the difference between a customer and a fan?

Creating loyal customers is not an easy task, as any company knows. Persuading customers to return,...

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Adding spice to your customer relationships, the Nando’s way

Having followed the customer journey through all its various stages, each one has been building and converging...

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Conversion in the consumer journey – making the point of change as seamless as possible

First things first Before focusing on conversion, a smart brand will set realistic conversion goals....

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Why pay attention to personalisation? Just ask Netflix

On the road to converting customers into fans, if you have successfully inspired your customers and differentiated...

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Why differentiation counts in retail

If you appear no different to your competition, why would anyone look twice at what you’re communicating?...

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Inspiration in Retail Strategy

Turning customers into fans is the ideal scenario for any business. Once achieved, it makes selling future...

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How can you achieve the sweet spot in travel retail?

In this series of posts on current trends in retailing, we’ll take a look at how best-in-class retailers...

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Where are you on the journey to becoming a successful Travel Retailer?

I’m a believer in lifelong learning. Mahatma Gandhi once said: “Live as if you were to die tomorrow....

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