No matter how much technology continues to improve our lives, the value of connecting with a real person can never be diminished. So travelling for business is vital to get us closer to our customers, unlock new opportunities and build our networks. However, the costs of business travel and the ability to control them can be daunting for any size of company.
Investing in technology to improve your travel programmes is an outlay for corporations that must show immediate and clear value. To release savings sooner, your online booking tool (OBT) needs to deliver on promised adoption levels and prove its worth from the get go.
We’re all creatures of habit. Employees resist booking through their company’s online booking tools for several reasons. Top of the list is usually down to a confusing user experience. OBT’s can be cumbersome with unfamiliar booking flows which can leave your corporate traveller and corporate travel bookers scratching their heads and looking for an easier way to book.
According to the “study on the adoption of corporate self-booking tools” which was published by Amadeus & Cranfield University, in the first year companies can expect to achieve around 40% of bookings via the OBT. And that typically increases to a steady 60-70% over a one to three year period.
Amadeus cytric Travel & Expense has invested heavily into the end traveller. Its simplified consumer style user experience means that business trips can be booked in seconds on any device.
In partnership with Amadeus, Atlas Travel, one of Ireland’s leading TMCs now offers its customers Amadeus cytric Travel & Expense to power their business travel programmes. They’ve implemented it into a number of their top corporate clients and have seen adoption levels of over 70% within just three weeks of using the tool. Find out how and their methodology for success.
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