You’ve got to hand it to the Cote D’Azur tourist board – they’re doing a fantastic job at wooing UK travel organisations to hold conferences in the south of France. First there was the Advantage Travel conference in Opio. Next it was the turn of the GTMC to head down to Monaco. Both locations are just down the road from Amadeus’ global software development centre in France’s very own “Silicon Valley”.
Into the Dragon’s Den
Although I didn’t attend the Advantage event this year, Amadeus was invited to showcase one of its new concepts in a sort of Dragon’s Den meets the Gadget Show mash-up. We were delighted to receive the second highest number of votes from attendees. They were impressed with our solution that uses Natural Language Processing and artificial intelligence to answer travel queries by email. In plain English, that means travellers can ask for travel information in a more conversational manner. There are no fill-in boxes and no set order for supplying information.
Write something as simple as: return flights to New York from London next Monday and coming back 3 days later and within a short space of time the solution will have checked availability and fares in Amadeus before sending you bookable options. This is especially useful in the SME space. Imagine the scenario of a business travel agent winning a large, corporate account and needing time to gear up to handle all the queries in person. In the meantime, they start servicing the account using Amadeus’ email parser.
If countries had a rich list…
Smaller than New York’s Central Park but with an average income exceeding 180,000 US dollars, the GTMC celebrated 50 years of championing the role of the Travel Management Company at their conference in well-heeled Monaco. This milestone anniversary resonated with folks at Amadeus because we’re also celebrating: it’s our 30th anniversary in 2017. Milestones are a great time to reflect on an organisation’s beginnings and more importantly, where it is heading.
For the GTMC event, David Doctor, VP for Provider Offer Management at Amadeus spoke about the future of content.
It’s no secret that we have the ambition to become the ‘Google of travel’. We have secured a vast array of content from air, car, hotel and rail providers, and we never tire of seeking ways to bring our customers new content such as ground transfers in our soon-to-be-launched Transfer Hub. Of course it isn’t just having the content that matters. Fast, efficient access also has to be part of the equation.
We’ve also worked hard to secure that content at competitive rates – for example, with our Hotel Best Rate Guarantee programme and our Airline Full Content agreements. Our goal is to provide access to all the content a travel professional needs in order to serve their customers in a highly efficient manner using integrated technology. It’s a fact that consumers seek choice and value. TMCs and retail or online travel agents are doing an excellent job of meeting that need, and we’ll continue to deliver technology solutions that take the grunt work out of delivering what corporate and leisure travellers want.
I look forward to telling you more about the content of David’s presentation in my next post. In the meantime, if you’d like to discover more about any of the topics I’ve discussed, please get in touch or contact your Amadeus account manager.