Archive

April 2017

Adding spice to your customer relationships, the Nando’s way

Having followed the customer journey through all its various stages, each one has been building and converging...

0 Comment / April 24, 2017

Eliminating corporate and traveller pain points in times of uncertainty

Change is part of a travel manager’s job. Technology developments are ensuring that the speed of that...

0 Comment / April 12, 2017

Conversion in the consumer journey – making the point of change as seamless as possible

First things first Before focusing on conversion, a smart brand will set realistic conversion goals....

0 Comment / April 11, 2017

Why pay attention to personalisation? Just ask Netflix

On the road to converting customers into fans, if you have successfully inspired your customers and differentiated...

0 Comment / April 4, 2017