That’s the verdict of 50% of the 445 UK business travellers surveyed by Audiencenet for the Amadeus Business Travel Insights: Hotels 360 report. Surprisingly perhaps, that figure increases to 64% among the ‘digital native’ 18-34 year-old age group.
Developed in partnership with the Guild of Travel Management Companies (GTMC) and commissioned by Amadeus, this research was released at the association’s autumn conference in London at the beginning of November.
The GTMC is a very influential association in the UK. The 40 GTMC members account for around 80% of all outbound business travel bookings made through travel professionals in the United Kingdom.
Paul Wait, Chief Executive Officer at the GTMC commented, “The area of hospitality has been identified as a rapidly changing landscape for a multitude of reasons, so it makes sense to get to grips with the issues and start thinking about how the industry can work together to continue to serve the needs of business travellers in the most efficient manner possible, and in turn enable TMCs to demonstrate their knowledge and value to their customers.”
For example, business travel stakeholders might wonder if there is an appetite for using new accommodation models such as airbnb. Apparently not for the majority of UK business travellers in general, but 54% of younger travellers would be willing to trial new ways to lower the cost of business travel.
As indicated by its title, the report aims to take a 360 degree view. In addition to the freshest opinions from the UK’s business travel community, it contains additional insights from corporate buyer members of the Institute of Travel & Meetings (ITM), as well as hotel providers and Amadeus experts.
- Where does the TMC or travel department add value in the booking process?
- How are travellers using online sites for leisure bookings?
- Which is more important to today’s business travellers: control over air travel or accommodation?