Smartphone adoption among air travellers is now at a very high 76% and mobile commerce is increasingly becoming a part of consumer habits, setting the scene for an explosion of mobile travel sales by 2016. But how do you sell this opportunity to your decision makers?
Please join us at the upcoming ITT Masterclass “Shaping the Future of Connected Travel Using Mobile“. Our very own mobile guru Craig Palmer, Amadeus’ IT Consulting & Solutions, along with a panel of experts, will explain why you should go mobile and what it means for the travel industry.
You will learn how to make mobile work for your company; what content to sell on mobile devices, plus what services to offer pre-trip, in-trip and post-trip.
Our expert panel includes:
Dara Brady, Head of Digital Experience, Ryanair
Tommi Holmgren, Co-founder and Chief Product Officer, Cabforce
Julian Smith, Head of Strategy and Innovation, Fetch
Khalil Dimachkie, Senior Software Architect, Experian and CEO,Bearshotgun Software
Ian Van Hove, Program Manager Mobile, for Western Europe, Middle East and Africa (WEMEA), Amadeus
Topics to be discussed are:
· How important is it to be in the mobile space?
· How do I understand if I need to be part of mobile?
o Can I afford to ignore mobile?
· Selling mobile to senior management?
o Is it just a case monetising the solution or
o Customer service, retention?
o Brand Loyalty
· Considerations for mobile marketing?
· I have an app, how do I increase adoption, downloads?
o Do I need a plan?
o How different is this to internet SEO?
· Focus on just mobile or tablet as well?
o Shopping or booking multi-screen behaviour
o ROPO – research on line, purchase offline
· Q&A session if time
The details for the Masterclass are as follows;
Date – Thursday 4th December
Location – Google UK, 1-13 Giles High Street, London
Time – 08:30 – 11:30
These events prove to be very popular, spaces are limited so we suggest you register ASAP.
Please click her to register http://www.itt.co.uk/events/events_detail.php?event_id=148
We hope you can make it for what promises to be a memorable morning.