Technology is having a major impact on every area of our lives, including business travel. That’s a key reason why Amadeus agreed to sponsor the Institute of Travel & Meetings (ITM) annual conference with its theme: Intelligent Futures.
Attended by corporate travel buyers, travel managers, travel arrangers and industry suppliers, the event’s theme resonated with Amadeus’ purpose to shape the future of travel.
Amadeus UK’s involvement throughout the event was widespread; from a busy schedule of one-to-one meetings with corporate buyers looking for the latest in online booking technology to joining expert panel debates about the future of travel. We also agreed to sponsor the ITM Gadget Show, one of the most popular breakout sessions at the event.
As moderator of the Gadget Show, with its format closely based on a UK television programme, I was joined by Michael Hill from Coca Cola and Gemma King from KPMG as well as Marc Wise from Amadeus.
During the session we reviewed ITM members’ responses to a pre-event survey identifying their favourite apps and 21st century innovations. We also reviewed our own list of apps and gadgets – some designed to take the stress out of travel and others aimed at boosting productivity whilst on the move. These are important themes for frequent travellers according to Amadeus research published earlier this year.
In preparing for the conference it occurred to me that app appeal comes down to two key points: choice and personalisation. In October 2013, Apple’s CEO Tim Cook announced that the company had passed the 1,000,000th app milestone – an increase of more than 100,000 in just 5 months. Google play store offers a similar number. Clearly, the possibilities to choose the perfect app and personalise a tablet or smart phone are endless.
Prior to the conference, a team of Amadeus colleagues at Gatwick got busy putting a variety of apps through their paces and filming their candid reviews. During the event, the audience had the opportunity to watch the video reviews, listen to the panel discussion and provide live interaction by electronically rating the apps as (1) gimmick, (2) gadget or (3) game-changer.
The business of travel isn’t just about dollars and cents; it is also about our innate spirit of adventure. So we included some fun apps in our review as you’ll see from the list below. As expected, there was a divergence of opinion on the usefulness and desirability of apps and gadgets including the latest in wearable tech such as the Galaxy Gear 2 smart watch, which was demonstrated live on stage.
We would love to hear which apps and gadgets are successfully vying for space on your device and in your suitcase. Take a look at what we found and tell us what you think.
Health and well-being
- Seven – App Store | Google Play
- Strava – App Store | Google Play
- Entrain – App Store
- Sleep Cycle – App Store
- Zombies, Run! – App Store | Google Play
- Lumosity – App Store
Travel and productivity
- Packing Pro – App Store
- easyJet – App Store | Google Play
- Hailo – App Store | Google Play
- HopStop – App Store
- Word Lens – App Store | Google Play
- IFTTT – App Store | Google Play
New and interesting