This month Rob Golledge shares his thoughts about the bewildering world domination of coffee, in his latest ‘ramblings’ taken from the Amadeus Industry Eye customer newsletter ————————————————————————–
Today I am going to write about something close to my heart: coffee. I grew up in the Southern Hemisphere’s most Italian city, Melbourne, Australia. In some parts of Melbourne the Aussie “G’day” came second to the Italian for good morning; Cappuccino.
So you can imagine my dismay on arriving in England’s “green and pleasant land” to find that coffee was something that came out of a tin or (worse) was served in a plastic cup at a greasy spoon motorway café. Apparently I wasn’t alone. Even Agatha Christie reputedly said: “Coffee in England always tastes like a chemistry experiment.”
But that was decades ago. Now you can’t take ten steps without falling over a coffee shop serving a bewildering array of concoctions that you previously only ever encountered in an episode of Friends.
At work we have a coffee machine. It isn’t one of those tardis-like vending machines that are the size of a London studio apartment. These days you can get a table top machine that speedily delivers an espresso’s crema or a perfectly multi-layered latte.
The science going on in the perfect cup of coffee is quite mind boggling, but you don’t have to be an aficionado to explore the flavours associated with different beans and roasts. Our machine at work has an extensive menu, which is broadly colour coded: the darker the coffee capsule the more intense the flavour.
This got me thinking. What if people could be classified as easily. If you were a coffee, what type would you be? Maybe we should all wear a badge that best describes us like a roasted coffee bean. Choose from one of the following genuine descriptions or feel free to make up your own:
- Intense and spicy
- Full bodied and persistent
- Round and balanced
- Flowery and refreshing
- Dense and powerful
And finally… I met someone in the lift who was drinking coffee and complaining about how coffee made him nervous. I said “Why don’t you quit drinking the stuff?” He said “Because if I didn’t have the shakes, I wouldn’t get any exercise at all.”