Posted by Volker Lorenz (General Manager, Amadeus Ireland)
In the golden era of travel, getting there used to be half the fun. But for many, today’s travel experience can be more akin to endurance than enjoyment. At Amadeus, we believe that technology will increasingly transform the gateway to many adventures: the airport experience.
In our latest research on this subject, we document 11 airport case studies including New York JFK, Singapore Changi, and London Gatwick. Discussing the findings, the report’s co-author, Rohit Talwar, CEO of Fast Future Research said, “What’s clear is that whichever model an airport adopts; new technology means we’re heading towards an intelligent, data-intensive, knowledge-rich, adaptive and responsive airport environment that will greatly benefit travellers.”
Looking to the future, how will airports evolve? The report highlights some new models as well as some familiar ones that will continue to be developed over time. Which of the following would you like to experience?
- Mini-city: A self-sufficient entity offering unique retail, entertainment, dining, work spaces and accommodation. It may even grow its own food and generate its energy needs onsite
- City extension: Tightly integrated into the local city the airport will reflect the best of local culture, history and cuisine
- The shopping mall: Airport shopping, leisure and entertainment facilities on par and even beyond those found in destinations and available to non-flying customers; 15% of travellers surveyed thought this model would be predominant by 2025
- The walkway concept: In this scenario, many of the current airport processes are performed remotely by the passenger, at home or in a separate virtual terminal
- Bus station concept: At the low-cost end of the spectrum lies the ‘bus station’ model, a no-frills atmosphere where speed and efficiency are key
Amadeus is well known for its airline and travel agent technology, so now the company is taking its 25-year IT know-how to help bridge the technology gap that historically exists between airports and airlines. That’s good news for travellers and those who sell travel services.
If you would like to explore the report in greater detail, you can download it for free at http://www.amadeus.com/airportecosystem. To learn more about how Amadeus could benefit your business, please contact firstname.lastname@example.org or visit http://www.amadeus.com/airportecosystem